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Artificial Intelligence

Feds Targeting Disclosure Requirements For AI Use in Campaign Advertising

Digital Advertising

Making the Right Hires For Your Digital Team

What Ad Saturation Means For Your ’24 Media Strategy

If buyers thought Montana’s media market was saturated in recent cycles, wait until they get to…

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7 Secrets From Political Playbooks You Should Steal

OTT

Issues With Streaming Ad Approval? Sometimes You May Need to Walk Away

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Digital Advertising

Making the Right Hires For Your Digital Team

Direct Mail

The Fight For Low-Cost Mail Clients

Campaign Strategy

Want To Reach Voters In Spanish This Cycle? Better Know Your History

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Business of Politics

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Hiring

Progressive Pipeline and Arena Unveil First Group Signed Onto Hiring Pledge

Media Buying

Sell-side Talent Installed At Top GOP Ad Buying Shop

Hiring

What the Extinction of Non-Competes Could Mean For Your Firm’s Culture

Influencer Outreach

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Influencer Engagement

The Ins And Outs of Influencer Outreach

Digital Organizing

How Influencer Outreach Can Help Campaigns Reach an Influx of Young Voters In ’24

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Our Superpowers: Experience & Accountability.

Born from more than a decade of digital advertising, Powers Interactive has assembled the most capable…

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GOTV and Field

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Digital Organizing

How to Make 2024 a Great Year For Field Organizing

GOTV

Field For the Win in ‘24?

Vote by mail

How One GOP Consultant Learned to Love Banking Early Votes

Media Buying + TV

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Media Buying

Will Political Media Buying Adjust in Time for the Midterms?

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How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

Campaign Strategy

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Yard signs

Yard Signs Don’t Vote: 3 Critical Things to Focus On Instead

Campaign Management

Managing a Campaign in 2024

Hiring

Hiring Tips for Consultants In a Talent Shortage

Data Privacy and Targeting

Ad Saturation Is the Symptom, Not the Disease

Digital Advertising

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Artificial Intelligence

Big Firms Are Experimenting With AI For Content, And Closely Adhering to Platform Rules

Out of Home

Is It Time To Consider Digital Out of Home?

OTT

Avoiding the CTV/OTT Inventory Squeeze

Fundraising

Facebook Is Dead (For Fundraising), Says One GOP Strategist

Videos

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Sponsored

Voter Outreach in ’24: Crafting a Winning Voter Contact Plan

Artificial Intelligence

Generative AI Revolution: Lessons for Campaigns with Smaller Budgets

Ethics

Generative AI Revolution: Deciding Where the Ethical Lines Are

Professional Development

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Business of Politics

Influencer Outreach

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GOTV and Field

Media Buying + TV

Campaign Strategy

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